Project developed during my time at Fontventa
Legal authority
from the first click.
Ortega y Suárez is a Madrid law firm with more than 30 years of experience. Their previous website conveyed age, not credibility.
The new design embraces a restrained editorial aesthetic, a reinterpreted serif typeface and an architecture built around practice areas — all oriented toward capturing qualified leads from organic search.
Rigor without boredom.
- 01
Content architecture
A practice-area system with individual SEO subpages for each legal specialty.
- 02
Team and credibility
A team page featuring publications and success stories that reinforce the firm's authority.
- 03
Lead generation
A form that pre-qualifies by practice area and urgency, integrated with the firm's CRM.
- 04
Technical SEO
Legal schema markup, 100/100 Core Web Vitals and optimized semantic structure.
Numbers that speak for themselves.
In the first three months, the firm tripled its qualified inquiries. The website became its primary acquisition channel, surpassing word of mouth.
