Project developed during my time at Fontventa
Two flows.
One goal.
Taxi Sustitución is the leading national platform for taxi license holders who need a substitute driver. Their website had to speak to two audiences at once.
A direct design, jargon-free language and a sign-up form optimized for 24/7 conversion. Local SEO across major cities to dominate search in every market.
A sector with no digital benchmark.
- 01
Dual flow
An architecture that separates the license holder's path from the substitute driver's without confusion.
- 02
Simplified sign-up form
A single-screen sign-up process with instant validation and automatic confirmation.
- 03
Local SEO by city
Individual landing pages for Madrid, Barcelona, Valencia and 12 more cities.
- 04
24/7 availability
Integration with an on-call system and automatic response for after-hours requests.
+180% in three months.
Substitute driver sign-ups grew 180% in the first three months. The website reached Top 3 in national SERPs for the sector's key searches.
